Brand Evolutionary

Higher Education

Brand positioning of academia in the hearts and minds of prospective students and donors has evolved faster than many administrators’ development officers and recruiters ever imagined.

The increasing number of online institutions is challenging traditional brick and mortar institutions for students and donors. The website collegesource.com currently lists 34,714 college catalogs representing 2-year, 4-year, graduate, professional and international schools.

The acceptance of distance learning by high schools students is growing as well. As many as 1 million high school students in the United States are taking online classes, according to Education magazine (Education, 2004). The website elearners.com list 103 online universities.

Given the number of competing institutions, the changing environment of higher education and the proliferation of web based communication academic recruiters and development directors must pay close attention to the evolution of communication tools available. One such tool is the web log or the more common name blog.

Click Contact page to receive a white paper on branding your institution with students and donors.

Sustainable and Green Communication

There is much buzz today regarding sustainable and green building, lifestyle and communities. Definitions are still in flux. Business, municipalities and organizations messaging must be generationally aligned.

The hot buttons are vastly different for business, consumers or an organizations membership. And it changes drastically within each group. Did you know the two generations that are most closely aligned to sustainability messaging are Boomers and Millennials?

Click Contact page to receive a white paper on sustainability communication.

Business to Business

Your sales team can’t get past the gatekeepers. Lead source costs are rising. Customers are unsure of your brand promise. And marketing is unable to determine a customer acquisition cost. These are common problems with business today. Before any campaign is launched, before the next brand evolution takes place, you must define the measurement metrics. What can be measured can be managed.

Click Contact page to learn more about defining your measurement metrics.